Unlock your potential with STORY IMAGE THERAPY & SIT® SHADOW WORK
Meet Dr Toula Gordillo
I’m Dr Toula Gordillo — a registered clinical psychologist, Jungian psychotherapist, educator, and the creator of Story Image Therapy (SIT®) and SIT Shadow Work™.
With over 30 years of experience, especially with First Nations youth and multicultural populations, I specialise in unconscious healing, resilience and self-empowerment. My unique Story Image Therapy approach also supports business leaders, managers and others interested in personal and professional development.
As a published author and international speaker, I’ve developed evidence-based tools that can uncover, and potentially eliminate, unconscious blockages across all ages and cultures. Through my SIT® sessions, workshops and program, I guide people on a powerful journey of healing, growth and deep personal transformation.
Explore my key links and introductory video via Linktree


What is SIT Shadow Work™?
In Jungian psychology, the shadow self represents the unconscious aspects of our personality—traits and emotions we may not acknowledge or prefer to keep hidden. This contrasts with the persona, the identity we present to others.
Our shadow generally commences during childhood or the teen years. It encompasses what we consider negative or shameful, but it also holds significant potential for personal growth when analysed. During Story image Therapy (SIT) Shadow Work, individuals learn to recognise, embrace and integrate complexes (unresolved issues) in their shadow for insight and healing.
Key Aspects of SIT Shadow Work™:
- Integration of Shadow and Persona: Aims to harmonize our public persona with hidden aspects, fostering self-awareness and authenticity.
- Management of Ignored Impulses: Encourages understanding of suppressed emotions like fear, anger, or loneliness, leading to healthier responses.
- Symbolic Representation: Utilizes metaphors such as the ‘fearful frog’ or ‘stinging scorpion’ to personify and address unconscious motivations or behaviors.
By engaging in SIT Shadow Work™, individuals embark on a journey of self-discovery and transformation. Integrating both personal and collective unconscious elements, they can achieve a more balanced and authentic self.
What is Story Image Therapy (SIT®)?
Story Image Therapy (SIT®) is a psychodynamic teaching and counselling framework developed by Australian clinical and Jungian psychologist, Dr Toula Gordillo. It combines three core elements:
Modern psychology
Symbolic storytelling and imagery
Ancient spiritual and philosophical practices
The goal is to support healing, self-discovery, and mental well-being.
Grounded in research, SIT® can be used as self-directed therapy or with a certified SIT coach, counsellor or therapist, depending on individual needs and practitioner training. Tools like books, audiobooks, posters, and archetypal cards support the process known as SIT Shadow Work™.
Key Features of SIT®:
Integrative: Blends psychology, philosophy, and symbolism
Evidence-Based: Backed by research and real-world use
Versatile: Supports both personal growth and leadership

The Process of Shadow Work & Story Image Therapy®
Awareness & Recognition
Identify hidden fears, limiting beliefs, and unconscious patterns that silently shape your thoughts, emotions, and decisions.
Symbolic Exploration
Access deeper meanings through storytelling, myths, and imagery. Unlock hidden truths within your subconscious.
Emotional Processing
Navigate and integrate emotions using guided therapeutic techniques. Gain clarity and emotional balance through self-exploration.
Transformation & Healing
Reframe past experiences and reshape subconscious beliefs. Embrace a new perspective for inner peace and growth.
Media Features Books & Professional Recognitions
Discover Dr Toula Gordillo’s contributions to psychology, storytelling and education through featured media appearances, published research and professional recognitions in academic and mental health communities.
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My Approach & Philosophy
Beneath your everyday thoughts lies the unconscious mind—an unseen force shaping your choices, relationships, and identity. By exploring it with guided techniques, you can uncover patterns, release emotional blocks, and become a more authentic you.
Trusted By Professionals & Clients

Ask most business owners and managers what challenges them most and they will likely answer ‘staff’ or ‘office politics’. Being adept at working with different personalities and communication styles can be the difference between successful business and failure; between a collegiate workplace, and low morale. Dr Toula’s books should be read by all business owners, and her programs and workshops integrated into employee orientation.

"I’m a small business owner and have been in charge of government teams. I truly believe that any thought leader or manager should do their own shadow work to develop professionally. Based on research and proven to be effective, SIT Shadow Work™ is the best there is."

Dr Toula is extremely passionate about helping people to unlock and discover their unconscious patterns or blockages preventing them from achieving their goals. Understanding how I can unlock the power of my unconscious mind, through stories and images, has helped me personally. It has also provided me with extremely useful tools I can use with my coaching clients. I highly recommend Dr Toula for you, your staff or clients.

Based upon what I had read in The Rise of Jung in Me, I shared [with my client] the stories of the Frog and Scorpion and the Caring Continuum. This led into a wonderful discussion regarding listening to one’s intuition, followed by somatic work… I’m finding the book very helpful as a therapist and a father.

Ask most business owners and managers what challenges them most and they will likely answer ‘staff’ or ‘office politics’. Being adept at working with different personalities and communication styles can be the difference between successful business and failure; between a collegiate workplace, and low morale. Dr Toula’s books should be read by all business owners, and her programs and workshops integrated into employee orientation.

"I’m a small business owner and have been in charge of government teams. I truly believe that any thought leader or manager should do their own shadow work to develop professionally. Based on research and proven to be effective, SIT Shadow Work™ is the best there is."

Dr Toula is extremely passionate about helping people to unlock and discover their unconscious patterns or blockages preventing them from achieving their goals. Understanding how I can unlock the power of my unconscious mind, through stories and images, has helped me personally. It has also provided me with extremely useful tools I can use with my coaching clients. I highly recommend Dr Toula for you, your staff or clients.

Based upon what I had read in The Rise of Jung in Me, I shared [with my client] the stories of the Frog and Scorpion and the Caring Continuum. This led into a wonderful discussion regarding listening to one’s intuition, followed by somatic work… I’m finding the book very helpful as a therapist and a father.

Ask most business owners and managers what challenges them most and they will likely answer ‘staff’ or ‘office politics’. Being adept at working with different personalities and communication styles can be the difference between successful business and failure; between a collegiate workplace, and low morale. Dr Toula’s books should be read by all business owners, and her programs and workshops integrated into employee orientation.