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Unlock your potential with STORY IMAGE THERAPY & SIT® SHADOW WORK

Harness the power of storytelling and deep self-exploration to overcome personal and professional challenges, fostering growth, clarity, and transformation. Discover how unconscious patterns shape your decisions and learn to rewrite your personal narrative. Step into a more empowered and authentic version of yourself.

Meet Dr Toula Gordillo

I’m Dr Toula Gordillo — a registered clinical psychologist, Jungian psychotherapist, educator, and the creator of Story Image Therapy (SIT®) and SIT Shadow Work™.

With over 30 years of experience, especially with First Nations youth and multicultural populations, I specialise in unconscious healing, resilience and self-empowerment. My unique Story Image Therapy approach also supports business leaders, managers and others interested in personal and professional development.

As a published author and international speaker, I’ve developed evidence-based tools that can uncover, and potentially eliminate, unconscious blockages across all ages and cultures. Through my SIT® sessions, workshops and program, I guide people on a powerful journey of healing, growth and deep personal transformation.

Explore my key links and introductory video via Linktree

What is SIT Shadow Work™?

In Jungian psychology, the shadow self represents the unconscious aspects of our personality—traits and emotions we may not acknowledge or prefer to keep hidden. This contrasts with the persona, the identity we present to others.

Our shadow generally commences during childhood or the teen years. It encompasses what we consider negative or shameful, but it also holds significant potential for personal growth when analysed. During Story image Therapy (SIT) Shadow Work, individuals learn to recognise, embrace and integrate complexes (unresolved issues) in their shadow for insight and healing.

Key Aspects of SIT Shadow Work™:

  • Integration of Shadow and Persona: Aims to harmonize our public persona with hidden aspects, fostering self-awareness and authenticity.
  • Management of Ignored Impulses: Encourages understanding of suppressed emotions like fear, anger, or loneliness, leading to healthier responses.
  • Symbolic Representation: Utilizes metaphors such as the ‘fearful frog’ or ‘stinging scorpion’ to personify and address unconscious motivations or behaviors.

By engaging in SIT Shadow Work™, individuals embark on a journey of self-discovery and transformation. Integrating both personal and collective unconscious elements, they can achieve a more balanced and authentic self.

What is Story Image Therapy (SIT®)?

Story Image Therapy (SIT®) is a psychodynamic teaching and counselling framework developed by Australian clinical and Jungian psychologist, Dr Toula Gordillo. It combines three core elements:

  1. Modern psychology

  2. Symbolic storytelling and imagery

  3. Ancient spiritual and philosophical practices

The goal is to support healing, self-discovery, and mental well-being.

Grounded in research, SIT® can be used as self-directed therapy or with a certified SIT coach, counsellor or therapist, depending on individual needs and practitioner training. Tools like books, audiobooks, posters, and archetypal cards support the process known as SIT Shadow Work™.

Key Features of SIT®:

  • Integrative: Blends psychology, philosophy, and symbolism

  • Evidence-Based: Backed by research and real-world use

  • Versatile: Supports both personal growth and leadership 

The Process of Shadow Work & Story Image Therapy®

Media Features Books & Professional Recognitions

Discover Dr Toula Gordillo’s contributions to psychology, storytelling and education through featured media appearances, published research and professional recognitions in academic and mental health communities.

Media Features & Interviews

Featured on leading radio shows and magazines.

Explore Media Features

Appeared on ABC Radio, Noosa Radio, The Courier Mail, Kids on the Coast, and Rebirth Magazine.

Books & Academic Publications

Published research on Story Image Therapy® (SIT).

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Books and papers featured in Cambridge Scholars Publishing, ResearchGate, and Academia Letters.

Recognitions & Achievements

Recognized in top academic and professional circles.

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Speaker at C.G. Jung Society, ranked top 3% on Academia Letters, and cited in multiple research sources.

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The Cross-Cultural Power of SIT®

Story Image Therapy (SIT®) supports ALL people by focusing on the spiritual, transcendent, and healing aspects of life.
Below are highlights of how SIT® is shared across diverse cultural and community settings from India to New Zealand.

My Approach & Philosophy

Beneath your everyday thoughts lies the unconscious mind—an unseen force shaping your choices, relationships, and identity. By exploring it with guided techniques, you can uncover patterns, release emotional blocks, and become a more authentic you.

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